The Evolution Of Marketing Tech And How It’s Prepared Agencies To Capture Consumer Marketshare

The Evolution Of Marketing Tech And How It’s Prepared Agencies To Capture Consumer Marketshare

The transformation opportunity for brands is to capture as much of the consumer as possible to better understand and shorten the distance between what they ask for and delivering what they need. Today, agencies can sell and then ship products, but the aspiration is to ship and then sell because they can anticipate consumer needs.카지노사이트…

Marketing Technology Expands as Composable Business Models Are Embraced

Marketing Technology Expands as Composable Business Models Are Embraced

If you’re reading this, then chances are you’re aware of the plethora of marketing technology options available today. The 2022 Martech Map (best viewed through a microscope) identifies 9,932 technology-based solutions — a 24% increase over last year’s count.카지노사이트 This marketing technology expansion will continue, even in light of concerns about recession, as more organizations…

The age of overreliance on marketing technology and what you should do

The age of overreliance on marketing technology and what you should do

“Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, you are trained to rely on the technology to perform. The problem? This is not smart technology.” 카지노사이트 Around 20 years ago, marketers started to become increasingly enamored with the promise of marketing automation…

US marketing technology set to surpass $20 billion for the first time ever

US marketing technology set to surpass $20 billion for the first time ever

The news: Marketing technology (Martech) spending in the US will grow 14.3% this year and surpass $20 billion, according to our newly released forecast.카지노사이트 This is considerably lower than the 20.9% growth the sector had in 2021, when companies began spending on gaps they identified at the dawn of the pandemic the year prior. The…